If you’re on track for an executive position in marketing, marketing communications, business development, brand management, strategic planning, or product management, you know how critical it is for you to gain a big-picture understanding of the vast array of elements that fall under the heading of “marketing.” This certificate series is your guided tour for all areas of marketing, building your body of knowledge to successfully work inside or in partnership with your marketing department.

To earn the Professional Development Certificate: Applied Marketing, complete all three core courses and any two elective courses from the lists shown below. You are encouraged to start with Strategic Market-Based Planning, followed by Tactical Marketing and Dynamic Market Intelligence, followed by your elective courses: