Cart Preview
    Beyond Price: Negotiation Strategies for Practical and Profitable Agreements

    Reach practical, profitable, win win agreements through effective price negotiation

    Preparation, people, and process are three key factors to reaching practical and profitable agreement. This interactive, contract negotiation course is designed to give supply chain professionals the critical skills required in these important areas. The course format provides a solid negotiation definition, negotiation examples and negotiation cases, and the specific guidance needed to negotiate with members of your organization’s supply chain—including customers, suppliers, vendors, and outside service providers—through effective cross culture communication.

    You will learn to:

    • Understand negotiation’s essential attributes: what is negotiation, why should we do it, where should we do it, with whom we should do it, and when should we do it
    • Define negotiation philosophies and styles; gain negotiating strategies and negotiating techniques
    • Effectively prepare for a negotiation with hands-on exercises that incorporate computer-based spreadsheets, analysis tools, and Internet references
    • Become a savvy price negotiator: identify issues and each party’s interests, and then develop valid options, alternatives, and offers
    • Formulate and execute a negotiation strategy based upon facts and analysis
    • Conduct the face-to-face negotiation conference: use steps and techniques in reaching agreement and getting closure
    • Determine what is needed in the post-negotiation phase and how to judge the outcome

    Introductions

    • Introduction exercise
    • Course overview and objectives

    Overview of the negotiation process

    • Definition of negotiation
    • Best practices
    • People, process, content
    • Tangible and intangible factors
    • Preparation and planning
    • Importance and time allocation

    Pre-negotiation

    • The rules of negotiation
    • Preparation
    • Situation analysis
    • Pre-negotiation information gathering and analysis
    • Detailed preparation and analysis
    • Internal and external research and analysis
    • Information requirements
    • Where to locate the information
    • How to analyze the data gathered

    Developing the negotiation brief

    • Identification and definition of issues
    • Establishing goals and expectations
    • Determining interests and ranking priorities
    • Establishing legitimacy
    • Defining BATNA and CNA
    • Creating a team plan and strategy

    Negotiating conference overview

    • Pre-conference considerations
    • Participants
    • Agenda
    • Logistics and location
    • Style of negotiation

    The human element in negotiation

    • Social psychology and factors of influence
    • Overcoming tricks and tactics
    • Communication skills
    • Non-verbals
    • Active listening
    • Questions
    • Clarity
    • Respect
    • Self-assurance
    • Self-control

    Conference agenda and process

    • Closure
    • Knowing when to walk
    • Overcoming an impasse
    • Post-negotiation
    • Processes, responsibilities, and documentation
    • Implementation and amendment

    John M. McKeller is director of the Supply Chain Management and Purchasing and Supply Management programs for the Wisconsin School of Business Executive Education. He previously served concurrent appointments as the director of education for the Institute for Supply Management (ISM) and as an assistant professor at UW-Madison. During the last several years, McKeller has conducted hundreds of workshops and presentations for clients in the United States, Europe, Asia, the Middle East, Africa, and Central and South America. He currently teaches and consults on supply management-related topics for ISM and numerous corporate clients.