Create high-impact digital marketing
Interactive media (or in its shortened form, imedia) consist of a host of electronic and digital tools that enable companies to interact with and engage customers. These tools have changed much about how marketing communications are deployed. But most of the bedrock concepts—the fundamental concepts of marketing—are still valid. The primary job of marketers is to attract and grow customers. Therefore, these marketers must to adapt to customers’ changing media habits in an effort to attract, engage, and retain customers in the digital age. This course provides you with actionable, how-to information for success.
During this course, you will learn:
How to increase your (personal) value through analytics
Yes, we know it should be all about the customers…but the fact is you increase your value as a marketer if you can provide relevant analytics about your customers. That's why you will learn about a host of metrics to consider.
Pros and cons of Facebook marketing
Although droves of companies have jumped onto the Facebook bandwagon, it’s a good idea for marketers to evaluate whether this medium is the best approach to their social media strategy. Think about the benefits, the risks, and the alternatives available as you develop your strategy.
What’s hot and what’s not
Do a search on social marketing or SEO and you will have millions of hits. It can be overwhelming and constantly changing. But what are the important areas to hone in on? Gain a perspective from people who are renowned in this industry and can give you honest opinions on trends…and often even on your own website.
How to get your Web strategy right
Think integration…from strategy to analytics. Customer archetypes, SEO, link-building, design, copy, user experience, sales conversions, and metrics (as well as social media) should all be part of your imedia strategy for taking marketing digital.
Tips to “un-silo” your customer communications channels
Determine when products require different sales approaches or types of interaction. Align your web activities with the business strategy behind your advertising campaigns. Build a 360° view. Break down silos between marketing, sales, and IT.
Who should attend?
This course provides excellent insights for directors, managers, and executives involved in:
- Digital and interactive marketing
- Marketing, sales, advertising, and communications
- New media planning
- Product and brand management
- Customer acquisition/retention
- IT and website development
Optimize your learning experience when you attend this course with a team of your coworkers. Return to your office ready to use your new skills and implement what you learned!