Dennis Boyce

Dennis Boyce has had the good fortune to work in interactive agencies and other forward-thinking, marketing-oriented companies as digital marketing quickly expanded beyond website design and development to embrace online advertising and social media, mobile applications, and the shift in emphasis toward data-driven marketing. Along the way, he’s contributed to his fair share of marketing successes and mistakes. These learnings have informed his marketing career and teaching work...and a book that he’s still getting around to publishing.

Prior to working in the digital-marketing space, he was a strategy and marketing consultant in the UK and U.S. He joined Leapnet, a small interactive agency in Chicago, in 1999, then worked for several years in Razorfish, at the time the largest interactive agency in North America. His work at Razorfish started with managing integrated project teams of graphic designers, user experience architects, and technologists to design and build websites for several of the country’s largest business-to-consumer and business-to-business organizations. As the clients’ requirements became more demanding, aided and abetted by advances in web- and related technologies, he developed and applied a view of digital marketing that is rooted in understanding and responding to customers’ online behaviors.

He left the agency world in 2006 to work with companies that were looking to digital marketing to carry an increasing responsibility for future growth. He was director of digital strategy for a major business unit of Reed Elsevier, a multinational media corporation. He currently works in corporate marketing for Sears Holdings Corporation, where he manages market planning and execution across multiple channels and media for Sears’ retail stores.

His clients have included market leaders in industries as diverse as retail, petro-chemical, construction, telecommunications, consumer goods, financial services, legal services, and healthcare.

In recent years, Dennis has taught undergraduate and graduate classes in digital marketing at DePaul University in Chicago.