Robert Fichtner

Robert F. Fichtner is a 25+ year "newbie" to the field of marketing research in the respect that the field is constantly evolving and there are always new things to learn. Bob learned marketing research from the ground up as an interviewer before becoming a junior analyst, a programmer, data processing manager, analyst, account manager, and director of business development for a mid-size market research firm in the Milwaukee area. He then became an internal research consultant for a health insurance company before taking on his current role as the business analysis manager for the Life Support Solutions division of GE Healthcare.

Bob uses the skills and insight honed during his years in client, supplier, and consultant roles to help companies maximize the benefits they receive from marketing research. Bob has extensive experience managing both qualitative and quantitative research projects for a wide variety of industries, including consumer products, electric and gas utilities, telecommunications, health care, insurance, financial, industrial, and technical fields. His qualitative research work includes managing online research communities, social media listening/mining, focus group research, personal interviewing, and secondary research projects. He moderates and analyzes full groups, mini-groups, triads, dyads, and one-on-one interviews. His quantitative research work includes customer satisfaction, image and awareness, market potential, social media listening/mining, website evaluation, market segmentation, location analysis, mapping, modeling, and demographic projections.

Bob earned a B.A. in German literature from the University of Wisconsin-Madison.