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    Dave Florin


    Dave Florin became president of Hiebing in 2002. His job is to see that the firm's clients are served by the latest and best practices in tried-and-true area of expertise: target-market-driven communications. He has attracted top talent from around the country, added new areas of knowledge, and set new standards of performance across all communication disciplines.

    Florin's passion is his proven commitment to client service, creative quality, and brand strategy. He has been an invited speaker for the National Retail Federation, the Retail Advertising and Marketing Association, the International Institute for Research and the Investment Council Institute. His client experience includes Nestlé, Famous Footwear, General Motors, Northwestern Mutual Life, the National Retail Federation, Coors, Coca-Cola, PerkinElme,r and JanSport.

    Florin is married and has three daughters. He is an avid reader who enjoys the great outdoors and anything Wisconsin Badger–related.

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    “ The courses provided many solid ideas that I have used or referred to in the past few months…managing employees based on their work style, discussing your expectations with your employees so they are understood by both of you, how to resolve conflict between different personality types, and more. ” read more

    Deanna Ballew
    Software Development Manager
    Widen Enterprises, Madison, WI