Paul Gibler

Paul J. Gibler is a digital brand strategist and principal consultant with ConnectingDots, a firm he founded in 2000. ConnectingDots provides clients with strategic marketing and communications consulting to attract and retain customers using multi-channel marketing strategies. Paul is also the digital media publisher for In Business, a regional business media company in Madison, Wisconsin. 

Paul has 30+ years of corporate marketing, communications, and e-commerce management experience and has had consulting roles with organizations in a wide range of B2B and B2C industry sectors: pharmaceuticals, medical devices, financial services, biotechnology, retailing, medical services, telecommunications, publishing, higher education, and e-commerce. His corporate background includes stints in marketing and communications management roles with Promega, Ohmeda (now part of GE Health Care), CUNA Mutual Group, and Anaquest (a pharmaceutical company).

Paul has over 10 years of experience in adult education. He has previously taught is or currently teaching graduate and undergraduate courses in the University of Wisconsin System at Madison, Milwaukee, Platteville and Whitewater; at Globe University; at Marquette University; and at the Milwaukee School of Engineering. 

Paul is a periodic contributor to online publications and writes the blog The Web Chef’s Café (at IBMadison.com). He can be found on Twitter—@thewebchef, @thepptchef, @ibmadison and @ibwisconsin—and was ranked among the top marketing professors on Twitter according to Social Media Marketing Magazine.  

Paul is a member of the American Advertising Federation, the American Society of Training and Development, and Accelerate Madison. He is a former president of the Madison chapter of the International Association Business Communicators and a former board member of the American Advertising Federation Madison Chapter. Paul is also on the Business Advisory Board of the University of Wisconsin-Platteville and WisconsinMade.com, an Internet retailer.

Paul holds a bachelor's degree in marketing/accounting from The Wharton School at the University of Pennsylvania and a MBA in marketing from the University of Michigan.