Wayne Glowac

Wayne Glowac is CEO and co-founder of Glowac, Harris, Madison, Inc., a leading strategic marketing, advertising, web programming, and brand-consulting firm in Madison, Wis.

With over 25 years as an agency principal, his expertise has helped  literally hundreds of clients—from the Salvation Army (national) to Marshfield Clinic (B2B Midwest) to Capital Brewery (Wisconsin). He has spoken nationally on the subject of brand management and marketing and has taught advertising through the University of Wisconsin-Madison for more than five years.

Glowac is a past president of MCAN (Marketing Communications Agency Network) and chairman of the Greater Madison Visitors and Convention Bureau. He received his bachelor’s degree in journalism from Northern Illinois University.

With Dean Halverson, of Leede Research, Glowac wrote and published "Healthcare Tsunami", a primer on the history of the consumerism movement in healthcare and its effects on healthcare marketing.

Married to his high-school sweetheart, he and his wife Laurie are parents to three sons and two yellow Labs and live in Cross Plains, Wis.