Jeane Kropp

Jeane Kropp knows data—and she understands just how crucial it is to creating an effective marketing plan. Her career path has taken her from Procter & Gamble, where she worked as a market research supervisor providing data on a variety of health and beauty care products, to Oscar Mayer, where she played a leadership role in differentiating Oscar Mayer meats from commodity products.

As the director of Pam Murtaugh & Co, Kropp worked with a broad range of business-to-business and business-to-consumer clients, including Motorola, Con Agra, ICI Glidden, MasterCard, Boise Cascade, and Kraft. There she used data to re-launch a 60-year-old brand, bring new products to market, and show a customer how better end-user service led to stronger retailer relationships.

Today she holds the dual positions of strategy director and director of client service for Hiebing. She has an MBA from Indiana University, and an undergraduate degree in human resource management from Carroll College.