Mark Peterson

Prior to founding his own company–Mark Peterson and Associates, LLC–in April of 2003, Peterson spent over 14 years developing his expertise in the field of psychometrics and personnel evaluation as a senior consultant with Apex Performance Systems in Madison, Wis.. He’s had the pleasure of teaming with top sales and management consultants and trainers, including Chris Lytle, the author of “The Accidental Salesperson.”

In his everyday work, Peterson provides his clients the opportunity to take a unique look at how a combination of practical skills, knowledge, behaviors, values, and attitudes affects job performance. The result of gaining this intelligence is the development of more appropriate and effective approaches to hiring, coaching, training, and everyday management of businesses’ most valuable assets: employees.

Peterson's expertise and related success has been recognized by many, prompting his receipt of numerous awards and accolades including ISO certification in Sales & Marketing from the Dutch RvA, and multiple Chairman’s Club Membership awards from TTI Performance Systems for consistent business development leadership. Most recently, the Objective Management Group (OMG) awarded him as one of its top program distributors as well as recognizing him for most improved business development in 2009, a year when most OMG distributors saw declines in business.

Further recognition was bestowed upon Peterson by the University of Wisconsin-Madison School of Business' Executive Education program when he was asked to become an instructor in its Effective Sales Management course. In the course, Peterson's contribution focuses on the use of assessments and evaluations as part of a comprehensive hiring, coaching, training, and management strategy. He has continued to provide his expertise to this course for more than a decade.

Through his association with other experts in the fields of training and development, management consulting, and organizational development, Peterson offers his clients the necessary services and value that help to develop their businesses and those of their clients.