Monika Wingate

Monika Wingate has over 15 years of marketing consulting and research experience. She received her master's degree in marketing research at the University of Wisconsin-Madison in 1995, and subsequently held research management positions at General Mills and Pillsbury. Wingate has been a brand consultant for the past 10 years, both at adverting agency Lindsay Stone and Briggs and via managing her own consulting firm Fountainhead Brand Consulting. Past and current clients include Kohler, CUNA Mutual, Hormel Foods, Kimberly Clark, Snap-On Tools, Sub-Zero, and Organic Valley.

Wingate has been training marketing professionals since 2001. She was the director of the A.C. Nielsen Center for Marketing Research from 2004-2007. She has taught various college and executive education courses including Current Topics in Marketing Research, Consumer Behavior, New Product Development, and Market Intelligence. Wingate also provides on-site training for clients in the areas of brand positioning, voice of the customer, and new product development.