Professional Development Certificate:
Applied Marketing
You can shape the future of your career with just five courses.
If you’re on track for an executive position in marketing, marketing communications, business development, brand management, strategic planning, or product management, you know how critical it is for you to gain a big-picture understanding of the vast array of elements that fall under the heading of “marketing”.
The University of Wisconsin’s Professional Development Certificate: Applied Marketing is your guided tour. This certificate designation includes three core programs—Strategic Market-Based Planning, Tactical Marketing, and Dynamic Market Intelligence—which provide an A-Z overview of all areas of marketing, plus your choice of electives to build a body of knowledge in areas that apply to your specific function inside or in partnership with your marketing department.
Ensure the success of your future in marketing with the Certificate of Professional Development: Applied Marketing series. We encourage you to start with Strategic Market-Based Planning, followed by Tactical Marketing and Dynamic Market Intelligence, and then complete your elective courses.