Capstone Sales
Become invaluable to your crucial clients
Who benefits?
- Sales executives dealing with large and crucial accounts
- National account team members
- Salespeople working with decision-making executives
- Salespeople responsible for large and complex client negotiations
Walk away knowing how to:
Build your business acumen
- Understand what drives key account decisions
- Know what the key accounts want from you
- Research your clients’ most critical goals
Optimize your national account sales team
- Attract the best people
- Understand the politics that impact client decisions
- Increase team motivation, integration, accountability and performance
Sell to executives
- Measure your company’s readiness to implement an executive sales campaign
- Identify the unique sales profile needed for executive selling
- Discover three ways to get an executive meeting
- Develop a high-impact conceptual message
Negotiate large contracts
- Uncover strategies to win clients for life
- Increase your confidence
- Decide never to yield to pressure tactics again
“Chuck provided so much insight it was amazing…I will have great ROI from this course.”
Ross Powell, Sales Manager, Rich-Mar, Inc., Inola, OK
“Great job, Chuck! Appreciated the light-hearted camaraderie between Tony and yourself. It made learning the material a lot more fun. Keep up the role plays!”
Rick Reischl, Sales Consultant, Park Industries, St. Cloud, MN
“Chuck has a passion for what he does. He provides excellent real-life scenarios.”
Brian Mehr, Sales Representative, Park Industries, St. Cloud, MN
“Chuck’s experience, attitude and character made this a wonderful experience. Thanks for making this as easy as possible — it will be applied and remembered.”
John A. Shanesy, District Sales Manager, Nord Gear Corporation, Waunakee, WI
The University of Wisconsin–Madison, as a member of the University Continuing Education Association (UCEA), authorizes this course for 2.4 Continuing Education Units (CEUs) or 24 hours.
bwolfe@exed.wisc.edu