Executive Leadership in Sales Management
Rethinking your sales department—align performance, compensation and structure to your company’s top-line goals
(This course is a top-level discussion of current sales trends, directions, influences and leadership. It is offered only once a year and changes annually to stay topical and relevant. The content offered below is a guideline.)
Who benefits?
- Vicepresidents of sales
- Vice presidents of marketing
- Directors of sales
- National sales managers
Topics
- Changing client expectations
- Aligning sales strategies with top line company goals
- Managing with shrinking resources
- Executing without excuses
- Evaluating executive-level sales campaigns
- Aligning compensation with task requirements
- Promoting leadership in sales
- Turning regional sales managers into leaders
- Retaining key sales producers
“Good overview of subject matter. Really enjoyed looking at trends in the function and the application of those to daily life. The great two-day overview gets you focused on the activities that will drive change in your organization.”
Frank Solofra, Director of Sales, LDV, Inc., Burlington, WI
“Outstanding! Excellent course that would truly benefit any sales professional. Bob’s delivery was far beyond my expectations, thoroughly informative and applicable to my sales responsibilities. Chuck is an excellent speaker and his presentation was extremely informative and productive. I look forward to applying his strategies to my sales force. This was truly an educational experience that I will utilize with my sales force.”
Paul Olson, President, Space Saver Corporation, Fort Atkinson, WI
“Exceptional, practical and relevant. Questions were answered with measurable and strategic ideas to help meet goals with real solutions.”
Eric DeWerd, Sales Manager, Standard Imaging, Middleton, WI
The University of Wisconsin–Madison, as a member of the University Continuing Education Association (UCEA), authorizes this course for 1.6 Continuing Education Units (CEUs) or 16 hours.
bwolfe@exed.wisc.edu