High Performance Sales
Move the needle on every call
Sales has changed. “Find a need and sell a solution” is an antiquated and ineffective cliché. Because markets have become increasingly complex and competitive, new behaviors are required to succeed. Specifically, selling today requires alignment with client goals.
Who benefits?
- Salespeople who desire to update skills and improve their effectiveness
- Anyone starting or thinking of starting a sales career
- Salespeople who have not updated their skills in the last 5 years
- Sales people with long, technical and complex sales cycles
- Technical and other experts who support sales
You’ll walk away knowing how to:
- Gain access to the real decision maker
- Call higher
- Demonstrate positive intent
- Adapt to their social style
- Build high credibility relationships
- Discover clients’ top priorities
- Probe and listen your way to success
- Add power to your sales presentations
- Sell payoff, not features and price
- Positively resolve client objections
- Consistently achieve desired client action
- Grow your territory with four easy organizing tools
In-class exercises and role-playing help to transform your understanding into new daily behaviors.
“The role playing was an excellent tool to critique constructively. Very fun.”
Katie McCormack, National Sales Rep, Paddock Laboratories, Inc., Minneapolis, MN
“Chuck and Tony taught me the necessary skills to go back and produce results. I now have the confidence and skills necessary to take the industry over by storm.”
Bob Schwei, Sales Representative, Independent Printing Company, De Pere, WI
The University of Wisconsin–Madison, as a member of the University Continuing Education Association (UCEA), authorizes this course for 2.4 Continuing Education Units (CEUs) or 24 hours.
bwolfe@exed.wisc.edu