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Negotiating for Competitive Advantage and Mutual Gain

Certificates associated with this course:

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Negotiating for Competitive Advantage and Mutual Gain

The essential elements of organizational negotiations

  • The principles of negotiation
  • The need to deploy negotiation strategies
  • Incorporating proper negotiating styles
  • “Rules” of negotiating and how to use them
  • Role and importance of ethics in negotiation
  • Fundamentals of strategies and tactics

Seven steps in a negotiation process

  • The requisites and process of preparation
  • Locating and analyzing information
  • Essential analytical tools for price negotiation
  • Determining what is negotiable
  • Negotiable contract provisions
  • Creating purpose and goals for negotiations
  • Defining issues and interests
  • Inventing options and alternatives
  • Creating a fact-based negotiation brief
  • Establishing objectives
  • Bundling to formulate offers

Implementing negotiating strategy

  • The negotiating conference
  • Recognizing the human element of negotiations
  • Importance of effective interpersonal and communication skills
  • Acknowledging cultural perspectives
  • The psychology of influence
  • Attributes of a skilled negotiator

Post-negotiation requirements

  • Finalizing agreements
  • Follow-up to negotiation
  • Monitoring performance
  • Characteristics of successfully implemented agreements

Schedule

Day 1 — 8:00 a.m. – 4:30 p.m. Registration and Session
Day 2 — 8:15 a.m. – 4:30 p.m. Session
Day 3 — 8:15 a.m. – 3:15 p.m. Session

The University of Wisconsin–Madison, as a member of the University Continuing Education Association (UCEA), authorizes this course for 2.1 Continuing Education Units (CEUs) or 21 hours.