New Product Development (NPD)
Linda Gorchels
As part of the Executive Education faculty for the University of Wisconsin-Madison’s School of Business, Linda Gorchels is responsible for the financial performance of and long-term strategy for the marketing program. She had previous strategy responsibility in the insurance, publishing and robotics industries, and has provided strategy consulting or training to such organizations as Trane Commercial Systems, Kerry Group, the University of Wisconsin-Extension and CUNA Service Group. Linda has been published in the Journal of International Marketing, the Academy of Marketing Studies Journal, the Journal of Contemporary Business Issues, and Industrial Marketing Management. She is co-author of The Manager’s Guide to Distribution Channels, and is author of The Product Manager’s Handbook and The Product Manager’s Field Guide.
“A very knowledgeable instructor, with very good presentation skills. Great understanding of topic. Answered questions properly and effectively. Very enjoyable session.”
Greg Fry, Phoenix Contact, Harrisburg, PA
Kevin Booth
President of Morgan Madison & Company, a marketing management consultancy, Kevin has advised some of the country’s leading companies including AT&T, Siemens, 3M and Mitsubishi. His areas of expertise include market-based strategy development, planning, technology transfer and new product development and launch. Kevin holds an MBA from The University of Chicago and a BME from Georgia Institute of Technology. He has been a guest lecturer at the Northwestern University J.L. Kellogg Graduate School of Management.
Steven Haines
Steven is founder and president of Sequent Learning Networks, a specialized training and development company. He spent five years at Oracle, where he was senior director of product management, and 12 years with AT&T, where he focused on the management and marketing of global products. Steven was an adjunct professor of marketing and management at Rutgers University and is a well-known speaker and author. He is chapter advisory director for the PDMA, and co-authored a chapter of the PDMA Handbook of New Product Development. Steven holds a bachelor’s degree in Management Science from SUNY Binghamton, and an MBA from the Lubin School of Business at Pace University.
The University of Wisconsin–Madison, as a member of the University Continuing Education Association (UCEA), authorizes this course for 2.1 Continuing Education Units (CEUs) or 21 hours.
bwolfe@exed.wisc.edu