Pricing: Frameworks and Applications
Most marketers know the three C’s of pricing:cost sets the floor,customer willingness-to-pay sets the ceiling andcompetitive prices set the benchmarks. This course goes to the next level to show you how to optimize your pricing policies. The first day of the class establishes the strategic foundation with an understanding of the levels of price administration, fundamental legal pitfalls of antitrust acts like Sherman, Clayton and Robinson-Patman, and the financial underpinnings of cost management including cost transparency. The second day of the workshop moves to disciplined framework and applications for an optimized pricing strategy including the analysis of different pricing models and tactics. Author and instructor Linda Gorchels walks you through a break-even analysis and how to evaluate costs in a real-life case study.
In this seminar, we’ll help you answer questions about how to:
- Monetize the value of offerings you provide to customers
- Transform pricing policies to position and reposition products
- Evaluate discounts, contracts and long-term pricing options
- Combat increasing price pressures and recessionary blows in a down economy
- Evaluate new product pricing options
- Initiate versioning, bundling, and differentiated branding to sell more products across market segments
Beyond traditional consumer packaged goods models (CPG), our real-world authorities share their insider, expert knowledge and best practices, vital if you are rarely present at retail. Beyond the “how-to” tool kit course binder, you’ll receive recommendations for additional resources including books and software to further help with strategic pricing.
Attend this intense three-day course for professionals in marketing, sales, product and finance at University of Wisconsin-Executive Education to discover the new rules of “considered purchase” marketing, especially applicable in a B2B (business to business) environment.
While you’re here,
you’ll develop networking relationships with leaders in industries like
medical, bio-medical and drug discovery; insurance
and financial services; software, electronics and technology products;
industrial equipment, components and supplies; capital equipment; business
services; distributors, dealers and franchisors; and food
service, ingredients and private label providers.
Click enroll in the right
column on the preferred date to reserve your seat now, or read more about this
Executive Education course below.
Optimizing the price for your products or services is a critical business challenge for companies of all sizes and in every industry. If you’ve ever wondered…
- Which costs should I factor into my price?
- How can I capitalize on product/service differentials?
- What are my competitors charging for similar products?
- What price points will my customers accept?
- Is there a way to factor in supply and distribution issues that are beyond my control?
- What legal issues should I worry about?
- How can I maximize my profit…without compromising volume?
…it’s time to discover the University of Wisconsin-Madison’s “Pricing: Frameworks and Applications” course.
During this two-day, hands-on course you’ll have the opportunity to interact with leading university faculty and experienced industry experts who can guide you through the intricacies of effective product and service pricing.
In “Pricing: Frameworks and Applications,” you’ll:
Learn to use a practical and efficient pricing framework to boost your bottom line.
Although you’ll face unique pricing considerations with every product and service, a pricing methodology makes the process consistent and efficient. Our step-by-step approach provides the framework you need to right-price your products, integrate pricing decisions with business objectives and increase your ROTI (Return on Time Invested).
Solve your company’s unique pricing challenges.
Go beyond pricing theory to pricing solutions. We’ll use real-world examples as case studies and encourage you to bring specific pricing problems for potential review.
Discover solutions that have worked for pricing experts and your peers.
Learn from real-world success stories…and cautionary tales! Our interactive course format encourages everyone to be actively involved.
Ensure legal compliance.
Learn more about the federal and state regulations that must impact your pricing decisions and cost accounting methods.
Gain control of transactional pricing.
Too many companies find themselves setting prices on a transactional basis. Time-consuming, inefficient and potentially illegal, it’s a practice we’ll show you how to avoid.
Who should attend?
We’ve designed this course for professionals who are involved in making and implementing strategic pricing decisions including:
- Senior-level marketing and sales executives
- Pricing directors, managers and analysts
- Product planners and product managers
- Controllers, CFOs
Create an edge for your organization. Try experimentation. Consider atypical ideas. Look ahead to differentiate yourself and find a completely new audience. Click enroll in the right column on the preferred date to reserve your seat now!
The University of Wisconsin–Madison, as a member of the University Continuing Education Association (UCEA), authorizes this course for 1.4 Continuing Education Units (CEUs) or 14 hours.
bwolfe@exed.wisc.edu