Product Manager Imperatives
Paul Baumgart
Paul is currently Director of International Distribution for TomoTherapy Incorporated, a Madison-based global healthcare company that manufactures and markets advanced radiation treatment solutions for radiation oncology. In this role, Paul is responsible for building a global sales and distribution network to bring TomoTherapy’s revolutionary cancer treatment system to hospitals and treatment centers around the world. Previously, Paul served as General Manager of Respiratory Care for the Clinical Systems division of GE Healthcare, a global leader in providing medical devices and clinical information solutions for healthcare facilities. Paul’s extensive experience includes leading teams of engineers and product and marketing managers in both commercial and product development aspects of marketing. In addition, he has participated in the development of the company’s global marketing and business plans, long-term product roadmaps and business development activities. Having had the opportunity to view the marketing function from a variety of perspectives, he brings a practical understanding of the application of general marketing principles and concepts.
Greg DiCillo
Greg DiCillo is the president and co-founder of Life Cycle Strategies, a consulting firm specializing in product management and planning with a primary focus on B2B companies. The firm has worked with companies in both the service sector and manufacturing industries in an effort to improve the value and effectiveness of the product management function. Greg has over 25 years of sales and marketing experience and has successfully introduced and implemented life cycle planning processes and increased due-diligence in understanding customer value.
Linda Gorchels
As part of the Executive Education faculty for the University of Wisconsin-Madison’s School of Business, Linda Gorchels is responsible for the financial performance of and long-term strategy for the marketing program. She had previous strategy responsibility in the insurance, publishing and robotics industries, and has provided strategy consulting or training to such organizations as Trane Commercial Systems, Kerry Group, the University of Wisconsin-Extension and CUNA Service Group. Linda has been published in the Journal of International Marketing, the Academy of Marketing Studies Journal, the Journal of Contemporary Business Issues, and Industrial Marketing Management. She is co-author of The Manager’s Guide to Distribution Channels, and is author of The Product Manager’s Handbook and The Product Manager’s Field Guide.
“A very knowledgeable instructor, with very good presentation skills. Great understanding of topic. Answered questions properly and effectively. Very enjoyable session.”
Greg Fry, Phoenix Contact, Harrisburg, PA
Chuck West
Chuck West is director of the sales and sales management program for Executive Education within the University of Wisconsin’s School of Business. Chuck held sales and marketing positions at Ford, Honeywell, 3M, and West and Associates Consulting in St. Paul for 20 years.
The University of Wisconsin–Madison, as a member of the University Continuing Education Association (UCEA), authorizes this course for 1.4 Continuing Education Units (CEUs) or 14 hours.
bwolfe@exed.wisc.edu