Strategic Sales
Increase your credibility and influence with key decision makers
Who benefits?
- Salespeople charged with strategy development for key accounts
- Salespeople seeking to grow their territory and selected key accounts
- Skilled salespeople striving to increase productivity
- Sales managers assisting their sales people with strategic development
Walk away knowing how to:
- Decide which of three strategic sales models best fits your sales environment
- Use a more accurate tool for judging sales potential
- Develop a simple and actionable sales strategy during the course
- Optimize the five components of change
- Increase your personal influence using six simple and effective tools
- Justify your price and payoff every time
- Implement your strategy with a new high-credibility presentation format
“ The benefits of this course far outweigh the costs. Immediate impact.”
Keone Liddell, Sales, Longview Fibre Company, Beaverton, OR
“I thought this was a very innovative way of approaching the customer. Being smarter—strategically thinking—and bringing more to the table is an obvious need and very valuable.”
Dave Herold, Regional Sales Manager, Wind Mill Slatwall Products, Sheboygan, WI
“I had very high expectations of the programs presented by UW Executive Education. This session did not let me down and I’d highly recommend it to others trying to improve their sales skills.”
Todd Canham, Product Manager, Wilddeck Mezzanines, Inc., Waukesha, WI
“I had several good takeaways from this training. If I had to pick one thing that I have taken forward and used, it was the work we did on our presentation skills. I found my PowerPoint slides were too full of information that was boring and overwhelming. I actually went without PowerPoint slides on a very important presentation and instead became the story teller: I closed the deal in short order. The customer actually told me it was refreshing not to have to watch another presentation. I have since modified my basic presentation and use it as a tool instead of a crutch.
I have also used the tools of making a strategic plan to help me identify customers who are a better fit and eliminate some that I would have wasted time on in the past.
My company has recently implemented a major sales process focus. I have to say that this course has helped me excel in this new program.”
Mike Foster, Eastern Region Sales and Marketing Manager Tuthill Vacuum and Blower Systems, Springfield, MO
The University of Wisconsin–Madison, as a member of the University Continuing Education Association (UCEA), authorizes this course for 2.4 Continuing Education Units (CEUs) or 24 hours.
bwolfe@exed.wisc.edu