iMedia
Stephan M. Spencer
Stephan Spencer’s blog describes him as a “scientist turned Web marketing virtuoso.” And that he is. Stephan is founder and president of Netconcepts, a full-service interactive agency that has helped companies make the most of opportunities online since 1995. Clients include Gorton’s, Cabela’s, Verizon, REI, InfoSpace, Kohl’s, The Sharper Image, Wella, Sara Lee Direct, the American Marketing Association (MarketingPower.com) and MP3.com. In 1999, Stephan decided to test the concept that a true Web company has global connectivity, and moved with his wife and four daughters to New Zealand where he established a production arm for his business. Browns Bay featured everything a staff would want in a job location — cafes, retail shops and, of course, the beach! Today, Stephan continues to operate a U.S.-focused business from New Zealand, with corporate headquarters in Madison, WI. Stephan received his M.S. in biochemistry from the University of Wisconsin-Madison and has presented at hundreds of Internet conferences and symposia in locations around the world, including London, Berlin, Santiago, Auckland, Toronto, San Francisco, New York, Boston and Atlanta.
Karen Breen Vogel
At a recent Business Marketing Association program on B2B search engine marketing best practices, Karen Breen Vogel “packed the house,” as she has at similar events. Karen is a highly regarded industry thought leader on the Internet’s impact on the future of marketing, and president and CEO of ClearGauge, an organization that helps companies with complex buying cycles leverage the Internet. Clients include GE Corporate Financial Services, Siemens, Dow Chemical, Gateway Computers, Demco and John Deere Commercial Division. Prior to joining ClearGauge, Karen launched IBM’s B2B publishing segment initiatives and led e-business consulting assignments that included Newsweek and Paddock Publications. While at Accenture, a management consultancy, she designed just-in-time manufacturing applications. Karen received a B.S. IE from Bradley University, where she was elected to the university’s Engineering Hall of Fame, and she is a graduate of the IBM Executive Program, co-sponsored by Harvard Business School. An active educator for university interactive and e-marketing programs, Karen serves on the Direct Marketing Association’s B2B Conference Advisory Council and the Interactive Marketing Advisory Council for the University of Wisconsin, Executive Education. Karen also teaches Interactive Marketing for DePaul’s Kellstadt Interactive Certificate Program.
Troy Janisch
Troy Janisch is the digital marketing manager for American Family Insurance, the nation's third largest mutual insurance company and the nation's 14th-largest property/casualty insurance group. He previously worked as founder/president of Icon Interactive and partner/interactive media director for The Hiebing Group, a $40 million advertising agency. Troy is publisher of SocialMeteor.com and has a Master’s degree in mass communication from the University of Wisconsin-Madison.
The University of Wisconsin–Madison, as a member of the University Continuing Education Association (UCEA), authorizes this course for 2.1 Continuing Education Units (CEUs) or 21 hours.
bwolfe@exed.wisc.edu