Linda Gorchels, Program Director
Email: lgorchels@exed.wisc.edu
Phone: 608-441-7336
Linda Gorchels is a member of the Executive Education faculty in the University of Wisconsin-Madison’s School of Business, where she has conducted training for over 10,000 corporate executives from across the United States and globally. Her position as program director requires responsibility for designing, staffing and managing 30+ professional development courses in marketing each year. In addition, she has facilitated strategic planning sessions for several organizations (public, private and non-profit), and has provided counsel in pricing and product management implementation.
An award-winning author, Linda received the Excellence in Thought Leadership distinction in 2006 from the Association of International Product Marketing & Management for the 3rd edition of The Product Manager’s Handbook (2006). This book and its companion, The Product Manager’s Field Guide, are recommended reading for many groups. These two works, along with her co-authored book The Manager’s Guide to Distribution Channels, have been translated into multiple languages. Her articles on a variety of strategy and marketing topics have appeared in the Journal of Product & Brand Management, Business Marketing, Marketing News, the Journal of International Marketing, Industrial Marketing Management, the Academy of Marketing Studies Journal and Engineering Management Journal.
Gorchels has delivered corporate training for organizations such as Trane Commercial Systems, GE Medical, Siemens, Metso Automation, Nokia (in Beijing), J.F. Pearson (in Shanghai), Elkay and Kerry Ingredients, as well as companies in Eastern Europe. She has presented training or keynotes for BAI’s School of Retail Banking, the Product Development and Management Association, the Professional Pricing Society, the Association of International Product Marketing & Management and CUES Leadership Institutes. As a member of the international World Future Society (and a founding member of the local chapter), she also provides insights into 21st century trends that are important for companies to consider in their strategic planning efforts.
Prior to joining the university, Linda held numerous marketing positions with VEREX Assurance, Wm. C. Brown Publishers and Lear-Siegler, Inc. She was also on the faculty at the University of Wisconsin-Eau Claire, earning the distinction of being on the top-20 list of excellent teachers.