Expanding Your Global Business into Greater China
Steven H. Ganster
Steve Ganster is managing director of Technomic Asia, based in Shanghai. He has over 28 years in international market strategy consulting, primarily in Asia, and has assisted over 160 multinational firms in their assessment of opportunities in Asia and their resultant business strategy development. Mr. Ganster has broad industry experience including automotive, building materials, FMCG, chemicals, healthcare, packaging and other industrial sectors. From bases in Singapore and Shanghai, he has worked in China and supervised Technomic’s office in Shanghai for over 15 years. Mr. Ganster is focused on helping companies develop growth initiatives to profitably enter or expand in new markets, either through organic strategies or acquisitions/alliances. He is author of the recently published book, The China Ready Company. Mr. Ganster has an MBA from the Thunderbird, the Garvin School of International Management in Arizona.
Richard H. Gesteland
Dick is a workshop leader, lecturer and author specialized in negotiating and managing across cultures. As an international executive with two U.S. companies from 1963 to 1993, Dick spent 26 years on eight expatriate assignments, living in Germany and India twice, as well as Austria, Italy, Brazil and Singapore. His management positions included regional director for South and Southeast Asia and vice president for Europe-Mideast-Africa. Since 1993, Dick has conducted training for companies and lectures at business schools in Australia, Britain, China, Denmark, Finland, France, Germany, Hungary, Latvia, Lithuania, Malaysia, the Netherlands, Norway, Poland, Russia, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, U.S.A. and Venezuela. He has authored and co-authored many books, and his articles on intercultural negotiation and global management have appeared in UN International Trade Forum, Asian Wall Street Journal, Chief Executive Asia, China Online, Singapore Economic Journal and many other publications.
William H. Murphy, Ph.D.
As the Web plays an increasingly important role in communication, education and sales, marketers are scrambling to determine the best ways to integrate it into their strategic plans. Enter Will Murphy. Currently vice president of member services for PharmacyOneSource.com — where he handles Internet strategies and communications — Will has spent the last decade exploring the most effective ways to use this constantly evolving medium. He’s served as a consultant to firms such as 3M and Eli Lilly, providing guidance for entrepreneurial ventures in both traditional and Internet markets. And Will has also developed distance learning courses at the Asia Institute of Babson College and at the University of Auckland, New Zealand.
A veteran in executive education, Will is a faculty member of the marketing department of the University of Wisconsin-Madison's School of Business. He has written extensively and is published in numerous journals including European Journal of Marketing, Industrial Marketing Management and the Journal of Personal Selling and Sales Force Management.