Certificate of Professional Development: Marketing Management
You can shape the future of your career with just five courses.
If you’re on track for an executive position in marketing, you know how critical it is for you to gain a big-picture understanding of the vast array of elements that fall under the heading of “marketing.”
The University of Wisconsin’s Certificate of Professional Development: Marketing is your guided tour.
The Certificate of Professional Development: Marketing includes three core programs — Strategic Market-Based Planning, Tactical Marketing, and Dynamic Market Intelligence — which provide an A-Z overview of all areas of marketing, plus your choice of electives to build knowledge in areas that meet your specific needs.
Ensure the success of your future in marketing with the Certificate of Professional Development series. We encourage you to start with Strategic Market-Based Planning, followed by Tactical Marketing and Dynamic Market Intelligence, and then complete your elective courses.
Core course requirements (take all three):
Elective course requirements (choose two):
- Product Manager Imperatives
- New Product Development
- Marketing Through Channel Partners
- Pricing: Frameworks and Applications
- iMedia
- Integrated Marketing Communications
To request an application for the Certificate of Professional Development: Marketing call 1-800-292-8964 or e-mail info@exed.wisc.edu. We look forward to helping you with your career goals.
Also, see our Certificate of Professional Development: Product Management.
“The marketing program at UW-Madison links foundational MBA courses and previous experience with practical knowledge, focus and opportunity for interaction with participants in diverse industries.”
Jim Niemiec, Commercial Manager Digital Papers, NewPage Corporation, Wisconsin Rapids, WI
“… current, relevant and perfect for someone challenged to make decisions and recommendations in today’s ever-changing environment.”
Lynne Bowden, Senior Marketing Manager, Newell Rubbermaid, Bellwood, IL
“One of the best continuing education sessions I have ever attended.”
Mark Tesmer, VP of Sales and Marketing, Charter Films, Superior, WI
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