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Expanding Your Global Business into Greater China

Day 1:

Opportunities and Challenges in the China Market

With a sustained growth rate above 8% for more than two decades, China is on track to be the second most powerful economy in the world after the United States. Learn why your company should factor this important market into your strategic plan.


China: The Country and Surrounding Areas

  • Scope and scale of China as partner and customer
  • Reasons to migrate your manufacturing to Asia
  • Infrastructure development, transportation systems and changing dynamics

Your Commitment to China

  • Stages of commitment: the transition from importing/exporting to joint ventures to wholly owned facilities
  • Key factors to success in Chinese globalization and glocalization

Day 2:

Developing a China Strategy

Review the elements of a successful China strategy, while addressing China’s opportunites and challenges in relation to your firm’s resources, strengths and limitations.


Lessons Learned

  • Explore the last 10-15 years of investment in China, the mistakes made and the pitfalls to avoid
  • Explore the current challenges in successfully operating a company in China

Assessing Your China Readiness

  • Uncover China investment drivers and how to assess their urgency
  • Identify the organizational competencies needed to be successful

Investment Strategies

  • Review alternative investment options
  • Discuss WOFE, JV, acquisition and contract manufacture

Day 3:

Negotiating with Chinese Business Partners

Negotiation is a fine art in China.. and one that's markedly different from what we've come to expect in the United States.


Patterns of Chinese Business Behavior

  • Key differences in values, beliefs and business practices

Case Studies in Chinese Negotiating Behavior

  • Team analyses and presentation of case findings

Action Plan for Getting to "Yes"


Schedule

Evening before course — 5:30 p.m. – 7:30 p.m. Optional dinner
Day 1 — 8:00 a.m. – 4:30 p.m. Session
Day 2 — 8:00 a.m. – 4:30 p.m. Session
Day 3 — 7:30 a.m. – 3:30 p.m. Session


About This Marketing Management Business
in China Course

Dates and Fees Offered:
5/18/2009 - 5/20/2009
ENROLL (#9459) - $1690


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