Dynamic Market Intelligence
With today’s wealth of information resources, it should be easier than ever to find the data you need to make effective decisions for your company. Too often, though, that’s just not the case.
Look to the University of Wisconsin-Madison’s “Dynamic Market Intelligence” course to help you develop action-oriented, proactive methods for data collection and analysis, as well as to help you effectively integrate the knowledge you’ve gained into your strategic planning process.
“Dynamic Market Intelligence” will provide the tools and resources you need to:
- Create a robust market intelligence process
- Gather meaningful information about your competitors, customers and prospects, and your micro- and macro-business environments
- Collect knowledge — not just data — from the Internet
- Increase payback from your research dollars
- Develop questionnaires that eliminate bias and accurately reflect your customers’ beliefs, preferences and intentions
- Construct relevant statistical analyses
- Make market intelligence an important component of your strategic planning process
Who should attend?
This course is specially designed to meet the needs of:
- Decision makers who need competitive information for strategic and tactical decisions
- Executives, directors and corporate analysts who want to find new market opportunities
- Directors of marketing, business development or planning, and market research leaders who want to understand the applications of marketing research
Note: One-on-one counseling on competitive intelligence research processes with Michael Enyart is offered the evenings of Days 1, 2 and 3. Sign up for times during the first day of class.
The University of Wisconsin-Madison, as a member of the University Continuing Education Association (UCEA), authorizes this course for 2.1 Continuing Education Units (CEUs) or 21 hours.