Integrated Marketing Communications
Discover our step-by-step process to marketing communication success
Have you given your customers a reason to buy?
Today’s customers are under siege...deluged with marketing messages...inundated with features and benefits. And unless your communication tools work together to consistently position your company and convey your brand message and points of difference, you’re likely to find your competitive advantage slipping away.
Don’t settle for an ineffective marketing communication (marcom) program that confuses your prospects or leaves them unsure of the value of working with you.
Learn how to create an integrated plan that really works at the University of Wisconsin’s “Integrated Marketing Communications” course.
During this three-day session, our team of marketing experts will show you how to create and implement a proven marketing communications program.
“Integrated Marketing Communications” will teach you how to:
Effectively manage your corporate image
Each component of your marcom program must send a united, cohesive message. Learn how to leverage and communicate your company’s strengths with every element.
Harness the power of creativity...without compromising your core strategy
We all remember marketing campaigns that generated water cooler buzz but did nothing for sales. Learn how to create and use memorable marketing elements that build awareness and deliver exceptional ROI.
Build media plans that work
The best-laid media plans often do little to accomplish your sales and awareness goals. We’ll discuss common mistakes and effective strategies for creating plans that make the most of your media dollars.
Integrate the Internet
No company can afford to ignore the Internet, but it’s also crucial to understand what it can — and can’t — deliver when used as a marketing tool. Our course will give you valuable tools for evaluating and improving your online presence.
Create effective sales collateral
In today’s brave new world of marketing communication, collateral might be anything from a brochure to a DVD. We’ll teach you how to select the best media for your needs, and how to use them well.
Make the most of our marcom process
Our templates provide a proven way to optimize your marketing communications efforts.
Who should attend:
This course is for individuals who pilot the development of advertising and communications activities in their firms, including those who work through external advertising agencies or internal advertising departments. Typical titles include:
- Communications managers/directors/specialists
- Advertising managers/directors
- Brand/product managers
- Marketing managers/directors
The University of Wisconsin-Madison, as a member of the University Continuing Education Association (UCEA), authorizes this course for 2.1 Continuing Education Units (CEUs) or 21 hours.