New Product Development
Day 1
Strategy, structure and process
Repeatable success doesn’t just “happen” — it requires you to create and use an effective framework. During our first day, you’ll learn fundamental structure and process elements and why a cross-disciplinary view is essential.
Strategy and structure
- Business planning, product strategy and roadmapping
- Identifying key leverage points: suppliers, capacity, global standards, sales allies
- Assessing co-development opportunities
- Structuring product families, platforms and portfolios to reduce risk
- Life cycle charting and product line pruning
- Cultivating an innovation culture and facilitating collaboration
Introduction to the new product development process
- Assessing your current procedure
- A standard framework — processes, techniques and metrics
- Aligning the framework to the needs of dissimilar product or company types
- Differences between tangible products and services
Day 2
Building a business case for your product
Move from ideas to results with our detailed tools and reusable templates.
Fact capturing
- Ideation techniques
- Identifying product and market opportunities and forecasting sales
- Competitive positioning and evaluation
- Techniques for capturing the voice of the customer
- Translating customer requirements into realistic specifications and a concrete product definition
Building the business case
- Defining the elements and role of a business case
- Evaluating inherent trade-offs and conducting cost-benefit analyses
- Financial valuation of the new product investment
- Preparing and presenting your business case
Day 3
Development and launch activities
These timely, proactive planning tips provide the tools you need to eliminate much of the stress traditionally associated with the launch process.
Development and pre-launch
- Implementing the new product development process: marshalling the best resources
- Creating the new product team: tapping into member competencies
- Running more effective meetings
- Managing gate meetings with senior management
- Using virtual teams in a global environment
- Meaningful concept and product use testing
- Preparing for the launch: structuring the plan
- Brand development and marketing communications
Implementing the launch and initiating post-launch efforts
- Determining launch readiness
- Defining successful product rollouts
- Preparing for the launch meeting
- Mechanisms for rapid commercialization
- Sales and channel training: specific how to’s
- Strategies for late launch or re-launch circumstances
- Post-launch monitoring, tracking and control
- Responding quickly to unanticipated developments
- Process review
Schedule
Evening before course — 5:30 – 7:00 p.m. Optional dinner for those arriving early
Days 1 & 2 — 8:15 a.m. – 4:30 p.m. Session
Day 3 — 8:15 a.m. – 3:00 p.m. Session