Product Management
Paul Baumgart
Paul is currently Director of International Distribution for TomoTherapy Incorporated, a Madison-based global healthcare company that manufactures and markets advanced radiation treatment solutions for radiation oncology. In this role, Paul is responsible for building a global sales and distribution network to bring TomoTherapy’s revolutionary cancer treatment system to hospitals and treatment centers around the world. Previously, Paul served as General Manager of Respiratory Care for the Clinical Systems division of GE Healthcare, a global leader in providing medical devices and clinical information solutions for healthcare facilities. Paul’s extensive experience includes leading teams of engineers and product and marketing managers in both commercial and product development aspects of marketing. In addition, he has participated in the development of the company’s global marketing and business plans, long-term product roadmaps and business development activities. Having had the opportunity to view the marketing function from a variety of perspectives, he brings a practical understanding of the application of general marketing principles and concepts.
Bruce Dammenn
Bruce Dammenn is Director of Marketing, GE Healthcare, Respiratory Care, where he is responsible for all upstream marketing responsibilities for the expanding product platforms of the Respiratory Care business in GE Healthcare. Within this role, Bruce and his team provide comprehensive marketing support to channel leaders in order to maximize growth opportunities for the business, as well as lead new product development and the creation of effective clinical marketing tools and programs. Prior to this role, Bruce was a senior product manager who led the development and launch of GE's first critical care ventilation system, the Engström Carestation, and was a primary contributor to the growth of the new Respiratory Care business. Bruce joined GE Healthcare in 2003 with the Instrumentarium acquisition. He joined Datex-Ohmeda: A Division of Instrumentarium in June 1998 as senior product manager with responsibility for anesthesia ventilation products. Prior to joining GE, Bruce spent eight years at Siemens Medical Systems in several product management and marketing leadership roles, as well as covering a sales territory. Bruce is a registered respiratory therapist with the American Association of Respiratory Care. He spent 10 years caring for patients throughout the neonatal, pediatric and adult critical care areas. He also held various hospital management positions. Bruce has earned degrees in respiratory care, as well as a Masters degree in post-secondary education.
Linda Gorchels
As part of the Executive Education faculty at the University of Wisconsin-Madison’s School of Business, Linda Gorchels is responsible for the financial performance of and long-term strategy for the marketing program. She had previous strategy responsibility in the insurance, publishing and robotics industries, and has provided strategy consulting or training to such organizations as Trane Commercial Systems, Kerry Group, the University of Wisconsin-Extension and CUNA Service Group. Linda has been published in the Journal of International Marketing, the Academy of Marketing Studies Journal, the Journal of Contemporary Business Issues, and Industrial Marketing Management. She is co-author of The Manager’s Guide to Distribution Channels, and is author of The Product Manager’s Handbook and The Product Manager’s Field Guide.
Chuck West
Chuck West is director of the sales and sales management program for Executive Education at the University of Wisconsin’s School of Business. Chuck held sales and marketing positions at Ford, Honeywell, 3M, and West and Associates Consulting in St. Paul for 20 years.