Pricing: Frameworks and Applications
Discover the difference a successful pricing strategy can make to your bottom line
Optimizing the price for your products or services is a critical business challenge for companies of all sizes and in every industry. If you’ve ever wondered…
- Which costs should I factor into my price?
- How can I capitalize on product/service differentials?
- What are my competitors charging for similar products?
- What price points will my customers accept?
- Is there a way to factor in supply and distribution issues that are beyond my control?
- What legal issues should I worry about?
- How can I maximize my profit…without compromising volume?
…it’s time to discover the University of Wisconsin-Madison’s “Pricing: Frameworks and Applications” course.
During this two-day, hands-on course you’ll have the opportunity to interact with leading university faculty and experienced industry experts who can guide you through the intricacies of effective product and service pricing.
In “Pricing: Frameworks and Applications,” you’ll:
- Learn to use a practical and efficient pricing framework to boost your bottom line. Although you’ll face unique pricing considerations with every product and service, a pricing methodology makes the process consistent and efficient. Our step-by-step approach provides the framework you need to right-price your products, integrate pricing decisions with business objectives and increase your ROTI (Return on Time Invested).
- Solve your company’s unique pricing challenges. Go beyond pricing theory to pricing solutions. We’ll use real-world examples as case studies and encourage you to bring specific pricing problems for potential review.
- Discover solutions that have worked for pricing experts and your peers. Learn from real-world success stories…and cautionary tales! Our interactive course format encourages everyone to be actively involved.
- Ensure legal compliance. Learn more about the federal and state regulations that must impact your pricing decisions and cost accounting methods.
- Gain control of transactional pricing. Too many companies find themselves setting prices on a transactional basis. Time-consuming, inefficient and potentially illegal, it’s a practice we’ll show you how to avoid.
Who should attend
We’ve designed this course for professionals who are involved in making and implementing strategic pricing decisions including:
- Senior-level marketing and sales executives
- Pricing directors, managers and analysts
- Product planners and product managers
- Controllers, CFOs
“Practical stuff...I expected to get good value and you delivered. A good mixture of real-time issue examples and tried-and-true methods to handle problems.”
Nathan Harris, Vice President of Sales, Tissuelink Medical, Inc., Dover, NH
The University of Wisconsin-Madison, as a member of the University Continuing Education Association (UCEA), authorizes this course for 1.4 Continuing Education Units (CEUs) or 14 hours.