Strategic Market-Based Planning
Each day of the course will focus on one stage of our three-stage approach to strategic planning.
Day 1
LAYING THE GROUNDWORK
We’ll start with a focus on leadership, framework and intelligence-gathering for dealing with shifting markets and evolving competitive challenges.
Preparing for strategic leadership
- Learn to think and act strategically
- Understand how systems work to effect and to hinder change
- Become an agent for change
Strategy frameworks
- The evolution of strategy
- Principles of complexity thinking
- Drivers of value creation
Environmental scanning
- Defining the four-step process
- Industry analysis
- Market analysis
- Corporate analysis
Day 2
DEVELOPING STRATEGY
Next, we’ll work to develop a strategy based on the findings from Day 1.
Company evaluation
- Assessing your company’s strategic IQ
- Core values, purpose and culture
- Validating internal sources of value creation
- Strategic positioning in the competitive market
- Defensive and offensive strategies
Strategic growth options
- Product development and revitalization
- Mergers, acquisitions and alliances
- Competitive and differentiation strategies
- Customer strategies
Day 3
IMPLEMENTATION GUIDELINES
During this final session, we’ll focus on effective ways to convert your strategic visions into concrete action.
Aligning the organization
- Communicate vision, strategy and objectives
- Develop communication and influence networks
- Manage distinctive competencies
- Handle resistance to change
Establishing connections
- Measurement criteria
- Tools and support mechanisms
- Marketing course initiatives
Creating an action plan
- Generate a sense of urgency
- Allow for dynamic flexibility
Schedule
Evening before course — Optional dinner for those arriving early
Days 1 and 2 — 8:15 a.m. – 4:30 p.m. Session
Day 3 — 8:15 a.m. – 3:30 p.m. Session