Tactical Marketing
As marketers, we’re often urged to “think big” when it comes to marketing success. But once the long-term strategic marketing plan is in place, it’s just as important to think small. Attend the University of Wisconsin-Madison’s “Tactical Marketing” course to learn how effective tactics can optimize your efforts today.
“Tactical Marketing” will teach you how to…
Analyze your customer base and build better relationships
Who are your most important current customers and what are you doing to keep them? Which prospects would you like to add to that list and how are you reaching out to them? We’ll show you how to successfully manage your current and prospective customer relationships.
Work effectively with your sales force and distribution channels
Disgruntled employees, a cumbersome sales process or ineffective distribution channels can undermine your marketing efforts. You’ll learn how to create win-win situations throughout your company and with your channel partners.
Revitalize your products and services
Nothing can compensate for undesirable or poor-quality products or services. During our course, we’ll discuss how to manage your existing products and how to anticipate a customer’s changing needs so you can deliver products that meet them.
“Right price” your products
A host of factors can drive your pricing decisions. We’ll help you evaluate market forces and product features that will determine the best price for your products.
Cultivate your brand
Every company has a perceived brand. What’s yours and what should you be doing to maintain it — or change it?
Communicate across borders and cultures
Today’s global marketplace demands you understand how to communicate with customers, channel partners and colleagues both across town and across the ocean. Learn how to effectively negotiate with individuals from other countries.
Who should attend?
This course is designed for the experienced business professional. It's an excellent resource for those responsible for meeting performance standards or overseeing marketing tactics, including:
- Marketing and sales executives
- Brand and product managers
- Marketing team managers
Moving toward an executive position in marketing? This course is part of the Excellence in Marketing certificate series.