Tactical Marketing
Tim Aurand
Tim is an assistant professor of marketing at Northern Illinois University. He has extensive business experience, including nearly a decade at Honeywell where he served as senior marketing specialist and analyst. Tim also has held marketing research, promotions and sales training positions at General Motors and Caterpillar Tractor, and has consulted with such firms as Discover Card, Jacobsen Textron and Pacific Scientific. He earned his doctorate from Northern Illinois University and an MBA from Arizona State University. Tim has been published in the Journal of International Marketing, Journal of Marketing Theory and Practice and Journal of Product and Brand Management, among others.
Linda Gorchels
As part of the Executive Education faculty at the University of Wisconsin-Madison’s School of Business, Linda Gorchels is responsible for the financial performance of and long-term strategy for the marketing program. She had previous strategy responsibility in the insurance, publishing and robotics industries, and has provided strategy consulting or training to such organizations as Trane Commercial Systems, Kerry Group, the University of Wisconsin-Extension and CUNA Service Group. Linda has been published in the Journal of International Marketing, the Academy of Marketing Studies Journal, the Journal of Contemporary Business Issues, and Industrial Marketing Management. She is co-author of The Manager’s Guide to Distribution Channels, and is author of The Product Manager’s Handbook and The Product Manager’s Field Guide.
Paul Baumgart
Paul is currently Director of International Distribution for TomoTherapy Incorporated, a Madison-based global healthcare company that manufactures and markets advanced radiation treatment solutions for radiation oncology. In this role, Paul is responsible for building a global sales and distribution network to bring TomoTherapy’s revolutionary cancer treatment system to hospitals and treatment centers around the world. Previously, Paul served as General Manager of Respiratory Care for the Clinical Systems division of GE Healthcare, a global leader in providing medical devices and clinical information solutions for healthcare facilities. Paul’s extensive experience includes leading teams of engineers and product and marketing managers in both commercial and product development aspects of marketing. In addition, he has participated in the development of the company’s global marketing and business plans, long-term product roadmaps and business development activities. Having had the opportunity to view the marketing function from a variety of perspectives, he brings a practical understanding of the application of general marketing principles and concepts.
Richard H. Gesteland
Dick is a workshop leader, lecturer and author specialized in negotiating and managing across cultures. As an international executive with two U.S. companies from 1963 to 1993, Dick spent 26 years on eight expatriate assignments, living in Germany and India twice, as well as Austria, Italy, Brazil and Singapore. His management positions included regional director for South and Southeast Asia and vice president for Europe-Mideast-Africa. Since 1993, Dick has conducted training for companies and lectures at business schools in Australia, Britain, China, Denmark, Finland, France, Germany, Hungary, Latvia, Lithuania, Malaysia, the Netherlands, Norway, Poland, Russia, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, U.S.A. and Venezuela. He has authored and co-authored many books, and his articles on intercultural negotiation and global management have appeared in UN International Trade Forum, Asian Wall Street Journal, Chief Executive Asia, China Online, Singapore Economic Journal and many other publications.