Expanding Your Global Business into Greater China
Greater China presents the most exciting business opportunities and the biggest economic challenges that most of us have experienced in our professional careers. Whether your company views China as an opportunity or a threat — or both! — it’s likely that your future will be shaped by China in some way.
Don’t wait for outside forces to dictate your response to China. Take a proactive approach by attending the University of Wisconsin’s “Expanding Your Global Business into Greater China” course.
During this three-day session, you’ll hear from top faculty with first-hand experience working throughout China and Asia. The course takes a holistic approach to the process of incorporating Asia (particularly China) into your global strategies, as well as improving the relationships you may have already built there. It’s highly practical and interactive, and uses a mixture of lecture, large and small group discussions, case analyses and negotiation role-plays.
Who Should Attend?
If you are currently doing business in Greater China and need to refresh, review and reenergize your strategy, consider this three-day investment.
OR...
If you are already conducting business internationally and considering entering Greater China, this course is for you! It offers valuable insights for CEOs, presidents and vice presidents who are interested in evaluating, developing and/or growing opportunities in greater China, including those involved in:
- Global sales and marketing
- Global operations
- Financial planning and analysis
- Supply chain/manufacturing
“Expanding Your Global Business into Greater China” will teach you how to:
- Expand your global strategies with China in mind. We’ll help you to understand how China has affected everything from corporate policies and environmental strategies to manufacturing costs, and show you how to factor the China opportunity into your international business plan.
- Evaluate the best methods and factors to consider when entering the Greater China marketplace. It can be exceedingly difficult to determine when and how to enter China: there are few regulations in place, companies are frequently required to trade intellectual property for market access, and corporate policies are often fluid at best. We’ll help you to weigh when and how to make an effective entry into Greater China.
- Compete against both local and global enterprises. Companies around the world and throughout Asia are rushing to take advantage of China’s inexpensive labor force and its vast, nearly untapped market for goods and services. Learn how to position your company in this highly competitive environment.
- Negotiate more effectively by understanding cultural nuances. The Chinese style of negotiation is markedly different from the American one. According to the Harvard Business Review, Americans often see Chinese negotiators as inefficient, indirect and even dishonest, while the Chinese see American negotiators as aggressive, impersonal and excitable. We’ll show you how to navigate these differences to build mutually profitable, long-term business relationships.
- Improve operations through appropriate hiring and management practices. Workplace differences abound between the United States and China. Some are lingering vestiges of the country’s Communist culture — employees who expect to receive meals, housing and transportation assistance from their employer — while others are more culturally linked — the desirability of offering key positions to family members. We’ll help you to understand and avoid management land mines that can undermine your success.
- Reduce governmental, cultural and financial risks. Confusing, frequently changing government policies, a fragile banking system and a host of cultural differences all add up to create a challenging business climate. Rely on our experts to help you understand and minimize your risks.
Free book and “better-than-risk-free” satisfaction guarantee
When you attend“Expanding Your Global Business into Greater China” you'll receive a free copy of Steven Ganster’s “The China Ready Company,” which is valued at $25.
If, after attending this course, you do not have at least three great ideas about factoring Greater China into your global strategies to take back to your office, we will refund your registration fee*...and you can keep the book. That’s better than free!
In conformance with guidelines established by the International Association for Continuing Education and Training, this course is authorized for 2.1 Continuing Education Units (CEUs).