Integrated Marketing Communications
Barry Callen
Barry Callen has been concepting, writing, art-directing and producing advertising since 1976 and has worked at Ogilvy & Mather, Lintas, Lois/USA and The Hiebing Group in Madison, Wisconsin. Barry’s job is to make sure the creative work is powerful, unexpected and relevant to the brand. He’s created national advertising campaigns for brands like Huffy Bikes, First Alert, Zataraines, CSC, Holly Farms, Hanes, Culligan, Fruit Stripe Gum, Shell and the U.S. Council for Energy Awareness.
Barry’s creative work has won many advertising awards, including Addy awards, a John Caples Creative Award for direct response, an International ECHO Award and several EFFIE awards for advertising effectiveness. His United Way campaign was recently selected as the best in the nation.
Barry has a B.F.A. in painting. He has studied improvisational comedy at Chicago’s Second City and has been struck by lightning.
“Barry was knowledgeable, lively, sharp, in-the-moment, sensitive, grounded, enlightening. He offered an incredible shift in consciousness regarding creating communications.”
Tony Coray, MiniTab, Inc., State College, PA
Dave Florin
Dave Florin became president of Hiebing in 2002. Dave’s job is to see that his clients are served by the latest and best practices in the tried-and-true area of Hiebing’s expertise: target market-driven communications. Therefore, he has continued to attract top talent from around the country, add new areas of knowledge and set new standards of performance across all communication disciplines.
Dave’s passion is his proven commitment to client service, creative quality and brand strategy. He has been an invited speaker for the National Retail Federation, the Retail Advertising and Marketing Association, the International Institute for Research and the Investment Council Institute. His client experience includes Nestlé, Famous Footwear, General Motors, Northwestern Mutual Life, the National Retail Federation, Coors, Coca-Cola, PerkinElmer and JanSport.
Dave is married and has three daughters. He is an avid reader who enjoys the great outdoors and anything related to the Wisconsin Badgers.
“I was impressed by how well Dave adjusted his presentation to give us what we asked for halfway through the day. Good use of questions and real life examples to make concepts relevant.”
Tammy Behrens, Market Communications Manager, Waukesha Electric Systems, Waukesha, WI
Jeane Kropp
Jeane Kropp knows data…and she understands just how crucial it is to creating an effective marketing plan. Her career path has taken her from Procter & Gamble, where she worked as a market research supervisor providing data on a variety of health and beauty care products, to Oscar Mayer, where she played a leadership role in differentiating Oscar Mayer meats from commodity products.
As the director of Pam Murtaugh & Co., Jeane worked with a broad range of business-to-business and business-to-consumer clients, including Motorola, Con Agra, ICI Glidden, MasterCard, Boise Cascade and Kraft. There, she used data to re-launch a 60-year-old brand, brought new products to market and showed a customer how better end-user service led to stronger retailer relationships.
Today Jeane holds the dual positions of strategy director and director of client service for The Hiebing Group. She has an MBA from Indiana University, and an undergraduate degree in human resource management from Carroll College.
“The class and content were refreshing. I will definitely be able to apply the message strategy when I return to the office. A class has never entertained yet educated me so much! I’ll never look at a pickle the same way again!”
Staci West, Communications Manager, Pacific Northwest National Lab, Richland, WA
William H. Murphy, Ph.D.
As the Web plays an increasingly important role in communication, education and sales, marketers are scrambling to determine the best ways to integrate it into their strategic plans. Enter Will Murphy. Currently vice president of member services for PharmacyOneSource.com — where he handles Internet strategies and communications — Will has spent the last decade exploring the most effective ways to use this constantly evolving medium. He’s served as a consultant to firms such as 3M and Eli Lilly, providing guidance for entrepreneurial ventures in both traditional and Internet markets. And Will has also developed distance learning courses at the Asia Institute of Babson College and at the University of Auckland, New Zealand.
A veteran in executive education, Will is a faculty member of the marketing department of the University of Wisconsin-Madison's School of Business. He has written extensively and is published in numerous journals including European Journal of Marketing, Industrial Marketing Management and the Journal of Personal Selling and Sales Force Management.
“I love this guy! He has a dynamic, engaging presentation style that made the day fly. I was sad when it ended! Will really knows his stuff. I like that he doesn’t read his Powerpoint slides, but uses them as a reference point.”
Claire Ho, Manager of Corporate Communications, Quad/Graphics, Sussex, WI