Managing Customers in a Competitive Environment
In the business climate of accelerating change, customer relationships play a strategic role in helping organizations to increase revenue and meet objectives. This course will provide assistance to develop, refine, implement, and evaluate strategies to support the customer relationship.
Learn how to:
- Identify and define the customer relationship process
- Utilize and leverage technology based tools to manage your customers
- Implement a customer centric sales process
- Develop long term customer relationships
- Use of evaluation tools to strengthen customer relationship
- Use of business intelligence
Who should attend?
Business owners, managers, individuals who have touch points in sales and want to understand the landscape of technology based tools to support sales efforts.
Course Topics:
- Customer centric process
- Technology based tools to support sales process
- Managing multiple contacts within an organization
- Cross selling and expand your visibility internally/externally
- Relationship building with your client
- Value added tools to reinforce the client relationship
- Managing accelerating change
Tuesdays, May 6, & May13, 2008; 8:30 a.m.-12:00 p.m.
Instructor: Janet Staker Woerner has over 20 years experience which include the corporate envrinoment, U.S. national labortory system, group consulting practice, and most recently heading her own consulting firm, Converging Communications. Janet has focused her talents on accelerating change and use of technology in the workplace. She currently consults in the life science area, education, change management, and life long learning. Janet is completing her Ph.D. in the area of technology and learning.