Successful Advertising for Small Business
Is your advertising working as hard as it should, or is it working at all? You deserve to get some bang for every advertising buck you spend. Effective ads are ones that deliver a return on your investment. So how do you start? What will your ad say, and to whom? Where should you advertise? How much will it cost?
In "Successful Advertising for Small Business," Wayne shares his insider secrets in choosing and negotiating the best media buy as well as how to craft ads that sell. Advertising that drives results must have a clearly developed message strategy that cuts thought the clutter. In this session you'll experience best practice case histories and learn what comprises effective advertising and how to develop an effective message strategy.
Get ready to roll up your sleeves, take charge of your advertising, and walk away with a plan to improve your ability to get and keep customers.
Topics will include:
- Budgeting
- Creating ads that sell
- How to develop an annual advertising plan
- How to negotiate with the media to get the best rates
- How to gain additional exposure from public relations
Instructor:
Wayne Glowac, CEO of Glowac+Harris+Madison, has been helping small business achieve remarkable success for over 25 years.