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    Finance and Accounting for Non-Financial Executives

    Learn how to evaluate alternatives and make decisions that add to your company’s financial success

    This is the executive forum that will teach you proven techniques to help you manage your job better, enhance your professional skills and prepare you to step up to greater leadership roles in your organization.

    "Finance and Accounting for Non-Financial Executives" is two-and-one-half days of expert instruction, engaging discussion and real-world case studies designed to help you strengthen your business acumen and master the financial language of business. You’ll join in lively discussions with experienced moderators who will take you beyond intimidating financial terms and tools and show you what the numbers really mean…and how you can use them to your advantage.

    When you return to your company, you’ll have a solid base of knowledge about financial statements and concepts. You’ll be able to confidently interpret financial data and answer relevant questions about your department and operations. Beyond that, you’ll have the business acumen to know the advantages and disadvantages of different types of financial data and analysis tools, so you’ll know the right kinds of questions to ask to accomplish your department’s and company’s goals.

    Financial data is the universal language of business.

    Quarterly results…Cost drivers…Cash flow…Liquid assets…Net profits…

    These are terms that reveal key issues facing your department and organization. Now you can learn how to communicate effectively in the universal language of business and:

    • Make more money for your company…and for yourself
    • Gain new skills that will prepare you to advance in your profession
    • Give yourself an edge over the competition

    With the powerful knowledge gained during this session, you’ll be able to:

    • Strengthen your business acumen for a better understanding of how your business works
    • Communicate effectively with other departments and executives with your insight into accounting terminology and principles
    • Avoid problems and seize opportunities by understanding how your department’s decisions affect other departments and, in turn, how their choices affect yours
    • Get your projects approved easily by backing up your proposals with solid financial information
    • Acquire valuable insight into the operations of your competitors and suppliers by interpreting their financial statements (You’ll better understand your own company’s operations and objectives, too!)
    • Acquire and maintain control over cash using proven cash management techniques
    • Create a useful departmental budget that will easily integrate into your organizational budgeting process
    • Find out how Return on Assets (ROA) and Return on Equity (ROE) can be used and assess whether you are building value in your organization
    • Understand the difference between internally and externally reported financial information, and the strengths and weaknesses of each
    • Make timely, cost-effective decisions and identify appropriate initiatives and projects when you know what drives costs in your organization
    • Improve the profitability of your department and your company, and be seen as a knowledgeable professional who is capable of taking a greater leadership role in your organization

    Who should attend?

    Whether you’re newly promoted or a seasoned professional, this course is for you. Professionals in any of these disciplines will benefit:

    • Administration
    • Sales
    • Human resources
    • Customer service
    • Operations
    • Information systems
    • Marketing

    Special Industries Focus:  Health Care and Insurance

    Often, financial terms and jargon confuse the best of us. Industry-specific issues only further the complexity. That’s why the University of Wisconsin-Madison Executive Education has created two companion courses to Finance and Accounting for Non-Financial Executives:

    • Financial Management for Non-Financial Insurance Executives was created particularly for insurance professionals and managers who have come up through the technical ranks—claims, underwriting, sales, marketing, information systems, human resources—and now have responsibilities extending into areas requiring financial understanding and responsibility for insurance operations.

    These courses are taught by industry professionals who have real-world, in-the-field experience and can relate their lessons learned specifically to your current situation.

    An introduction to financial concepts and statements

    • Generally Accepted Accounting Principles (GAAP)
    • Commonly used financial statements
    • Nature of assets, liabilities, equity
    • Income and expenses
    • Key terms used by your financial executives

    Cash flow and working capital management

    • The importance of working capital
    • Cash flow analysis
    • Sources and uses of funds

    Fixed assets and depreciation

    • Depreciation methods
    • Financial impact on the organization

    Income taxes and profit

    • Cash flow
    • Decision making

    Financial analysis

    • Approaches used to analyze information
    • Ratio analysis
    • Return on Assets (ROA) and Return on Equity (ROE)
    • Performance measures
    • Leverage how organizations use debt effectively
    • Assessing what drives value in your organization
    • Reviewing your own organization’s statements

    Using management accounting for decision making

    • Responsibility accounting
    • Cost analysis
    • Profit planning and budgeting
    • Break-even analysis
    • Cost-volume-profit
    • Marginal revenue/costs
    • Contribution approach

    Evaluating capital expenditure proposals

    • Importance and theory of capital budgeting
    • Methods of evaluating projects
    • Net present value
    • Discounted cash flow
    • Payback

    Phil Greenwood, Ph.D., CPA, is an adjunct faculty member for the Weinert Center for Entrepreneurship of the Wisconsin School of Business at the University of Wisconsin-Madison, where he teaches courses in new venture creation, entrepreneurial finance and management, and turnaround management. He draws on his extensive experience to illustrate financial concepts in ways that are broadly applicable to course attendees. Greenwood previously taught at the University of St. Thomas in St. Paul, Minn., HEC University in Versailles, France; and KOC University in Istanbul, Turkey. His corporate background includes positions as internal auditor, financial analyst, and sales representative at Abbott Laboratories; financial auditor at McDonald’s Corporation; and as a CPA with KPMG in Chicago.

    Charles A. Krueger, C.P.A., C.I.A., is associate professor and director of the finance program for the Wisconsin School of Business Executive Education at the University of Wisconsin-Madison. Krueger takes an operational approach to developing and applying financial information in decision making, directing profit centers, and implementing innovative cost management.