iMedia
Michael Gee
Michael Gee is Marketing Process Leader for the Dow Corning Corporation, a global leader in silicone-based technology with 25,000 customers worldwide and 2005 sales of $3.9 billion. During his 12 years with the company, Michael has held various positions in marketing, technical service and corporate governance. In his current role, he is responsible for leading the development, implementation and management of the corporation’s global marketing processes and tools. His projects and responsibilities at Dow Corning have covered a wide range of topics including knowledge management, product commercialization, project/portfolio management, market research, marketing operations management and e-marketing. He holds Master of Business Administration (MBA) and Master of Science in Information Systems (MSIS) degrees. His business and information technology studies provide him with a comprehensive foundation and unique perspective for understanding Internet marketing. Since 2001, Michael has also taught part-time as an adjunct professor in the College of Business at Central Michigan University.
“Great stuff!”
Chris Shepard, e-Business Manager, Clarcor, Roscoe, IL
Stephan Spencer
Stephan Spencer’s blog describes him as a “scientist turned Web marketing virtuoso.” And that he is. Stephan is founder and president of Netconcepts, a full-service interactive agency that has helped companies make the most of opportunities online since 1995. Clients include Gorton’s, Cabela’s, Verizon, REI, InfoSpace, Kohl’s, The Sharper Image, Wella, Sara Lee Direct, the American Marketing Association (MarketingPower.com) and MP3.com. In 1999, Stephan decided to test the concept that a true Web company has global connectivity, and moved with his wife and four daughters to New Zealand where he established a production arm for his business. Browns Bay featured everything a staff would want in a job location — cafes, retail shops and, of course, the beach! Today, Stephan continues to operate a U.S.-focused business from New Zealand, with corporate headquarters in Madison, WI. Stephan received his M.S. in biochemistry from the University of Wisconsin-Madison and has presented at hundreds of Internet conferences and symposia in locations around the world, including London, Berlin, Santiago, Auckland, Toronto, San Francisco, New York, Boston and Atlanta.
"Stephan is the '411' of search engine optimization!"
Jessica Jacobson, Marketing Coordinator, Nercon Engineering & Manufacturing, Oshkosh, WI
Karen Breen Vogel
At a recent Business Marketing Association program on B2B search engine marketing best practices, Karen Breen Vogel “packed the house,” as she has at similar events. Karen is a highly regarded industry thought leader on the Internet’s impact on the future of marketing, and president and CEO of ClearGauge, an organization that helps companies with complex buying cycles leverage the Internet. Clients include GE Corporate Financial Services, Siemens, Dow Chemical, Gateway Computers, Demco and John Deere Commercial Division. Prior to joining ClearGauge, Karen launched IBM’s B2B publishing segment initiatives and led e-business consulting assignments that included Newsweek and Paddock Publications. While at Accenture, a management consultancy, she designed just-in-time manufacturing applications. Karen received a B.S. IE from Bradley University, where she was elected to the university’s Engineering Hall of Fame, and she is a graduate of the IBM Executive Program, co-sponsored by Harvard Business School. An active educator for university interactive and e-marketing programs, Karen serves on the Direct Marketing Association’s B2B Conference Advisory Council and the Interactive Marketing Advisory Council for the University of Wisconsin, Executive Education. Karen also teaches Interactive Marketing for DePaul’s Kellstadt Interactive Certificate Program.
“Very nice. She should have a three-day class to herself! I have a lot of new ideas now."
Alex Nejako, Marketing, ESRI, Redlands, CA